Goldbelt Inc.
SmartProc infomercial.
- Project Summary
The Problem
Goldbelt Inc. required a dynamic 3-minute infomercial to promote their SmartProc Gov Con event. While they had a similar video from a previous year, they were looking for a fresh and updated approach to better engage their audience. With only a week to deliver, the challenge was to create a high-quality production under a tight deadline.
The Solution
The previous year’s infomercial was a straightforward, single-take interview style with no B-cam, B-roll, or title overlays. To elevate the production value, we opted for a two-camera setup: an A-camera equipped with a teleprompter for polished delivery and a B-camera mounted on a gimbal for subtle, dynamic movement.
By incorporating professional studio lighting and an engaging background, we created a visually appealing and dynamic look that captured attention. In post-production, we enhanced the video with cinematic, relevant B-roll and animated titles to emphasize key points, ensuring the message was clear, compelling, and impactful.
